Master one aspect of your business and then start with the next part while you are still managing the previous. If you have a watered-down focus, you will have watered-down clients. You have to become the absolute MASTER of your niche. If you struggle to understand how your product or service can help others, then your clients will never understand it either. In other words, be very clear in your message to the world. Become an ambassador of the problem and the solution rolled into one. Make it your ultimate goal to create 'Return Clients'. Design your style and attract your crowd. They will start loving you for it and will scream for more. Your self-discipline and focus will ultimately motivate the team around you and then filter down to your clients. Once you have crafted your 'Personal Brand', you need to LIVE it. If you do, you could sink the ship before your clients get onboard. Don't spend money that you don't have and stay away from the liability purchases. However, you need to be careful, especially in the beginning.
The more people you are able to help, the faster your business will grow. You see, my friends, business is not about getting one over on the customer. The product or service that makes them come back for more and ultimately turns them into little ambassadors for your brand. That problem-solving service or product will make their life more productive, more enjoyable, and carefree. When we dive deeper into this, we realize that our core business message is the golden nugget that the potential clients are after. Seeing it from the client's perspective, they love the 'know-love-and trust', feeling. A specific dress code, style of presenting, and a recognizable look and feel to the brand are all window dressing and, yes, it's needed. Of course, it's beneficial to have a personal style, especially online.
Where does that leave your potential client? Inspired about your product or service and willing to become a lifelong repeat customer? Or did they just slam the door in your face never to return? Building a personal brand is less about what you wear and more about your problem-solving product or service.Ĭrafting your 'Personal Brand' and nailing down your 'Brand Promises' for everyone to see is the beginning of your business journey. Human nature will lean towards rambling on about your achievements and how good, strong, fit, well-educated, and well-dressed you are and then in the second paragraph you will continue with me, me, me. It is very easy to get the 'about' section of your web page wrong.
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